TAYLYNN | BUSINESS SOLUTIONS

Last week we took a look at Facebook for social media marketing. This week we are going to investigate Twitter as part of a company's social media marketing campaign. While doing research for this post I was faced with the dilema of writing about Twitter business accounts or personal accounts used to promote entreprenuerships and small businesses. I decided that because this blog caters to the entreprenuer and small business owner I would steer away from the corporate Twitter account and stick with the down and dirty daily operations of how to promote your business on Twitter. Make your Twitter Profile Inviting Typically if someone wants to follow you on Twitter they will search out your brand until they find your company profile. When they come across your profile you want it to be something that catches their eye and pulls them into following you. This is your first contact with potential followers and you want a profile that is inviting and not quickly forgotten. ...

While trolling my daily business blog feed, perusing pinterest for business infographs, doing research for my book or just surfing youtube I come across many interesting links that I just had to share with you!! Here are my favourite links for May 2014. Human Resource 10 Easy Ways to Create and Maintain a Healthy Workplace from CIPHR How to Create a Workplace People Love Coming to from Fast Company In the War in Talent, Use Stay Interviews to Retain Great Employees from Forbes Debating Which Perks Best Motivate Employees . Free Lunch? from You're the Boss Ten HR Practices Your Competitors Will Thank You For from Forbes 8 Tips for Improving Company Culture from Small Business Bonfire How to Save Time by Streamlining your Hiring Process from Pay Simple Blog 8 Secrets to Creating an Awesome Workspace from Small Business Bonfire 6 tips for Writing Attractive Online Job Descriptions from Small Business Bonfire Marketing Marketers Cite Personalization as Mo...

In week 1 we discussed what social media is and general marketing concepts within it. Today we will take a closer look at a single social media site... FACEBOOK! Chances are the vast majority, if not all, of you reading this right now have Facebook. Facebook is one of the largest social network sites in existence right now. It is great for brand exposure and customer relations due to it's sheer depth. It is not, however, SEO friendly.   Step 1: Create a personal profile The first step towards creating a Facebook presence for your company is to create a personal profile. This can be done using any valid email address.   Step 2: Create a business page From your personal profile you can create a company page. This page should include company information such as contact, hours of operation, location, etc. You can also add photos, videos, upcoming events, and links back to your website.   Step 3: Build your network You will want to build your networ...

Social media marketing is a huge trend now-a-days, one that's very important to stay on top of. I know we've all got Facebook, Twitter, LinkedIn, Pinterest, Instagram, Flickr, YouTube, Tumblr etc. as part of our companys' marketing campaigns. But are we utilizing them to our full advantage and potential? To answer that question we must first understand what social media marketing is, what we are trying to accomplish with it and through what strategy and finally how are we going to execute the strategy.   What is Social Media Marketing? Merriam-Webster defines social media as,  "forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)." Social media marketing is the act of utilizing these networks to reach our audience. Two of the main advantages to using this marketing approach is it is easily acces...